Top 10 Analytical Tools To Improve Your Business Analysis

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If you are a business owner, the one thing you have in mind about your business is to improve and improvise so that it gives the best of services to the Customers. You must be also aware that customer requirements change, and so do society and the factors concerning the change. Hence, companies must acquire a position where they can innovate on the available solutions and make them reliable and better for the existing customers or even so attract other new ones. 

Besides, eCommerce is rapidly changing the pattern and is highly competitive affecting every business. Therefore, businesses need to stand out from the competition by trying out newer methods and tools. Below are a few business analytical tools that will improve business with their beneficial inputs. 

Understanding Business Analysis 

The process of identifying the needs, gathering data, recommending changes, and providing solutions to business concerns Business analysis. It also comprises organizational-level changes, improvement in processes, evolving new business policies, and incorporating strategic business planning. The techniques involved in business analysis boost decision-making, refine procedures in business and reduce risks and threats likely to occur in the future. 

10 Most Preferred Business Analytical Tools To Improve Your Business Analysis

  • SWOT Analysis

Stands for Strengths, Weaknesses, Opportunities, and Threats, SWOT is the most crucial analysis for the internal and external business environments. The SWOT method is generally performed in the initial stages before launching a new business marketing or strategic plan. 

  • Strengths and Weakness in SWOT Analysis 

Strengths and Weaknesses in SWOT are the internal factors or elements which are under the control of your company. These elements figure out the advantages and the disadvantages that the company has which include human resources, capital resources, infrastructure, organization structure, and more. 

  • Opportunities and Threats in SWOT Analysis

Opportunities and Threats in SWOT denote the external factors of a company. It focuses on examining and identifying the outside environment of the company. Also, it will help the business figure out the supporting element as well as deterrence to the development of the company. This analysis covers the possible reactions from competitors, rules, and regulations from local governments, economic situations, and others.

  • PEST analysis

PEST analysis is an acronym for Political, Economic, Sociological, and Technological Analysis. This analysis helps in identifying the external factors that affect the performance of the business. 

business owners are provided with various external factors that directly and indirectly exert an impact on their businesses.

  • Political in PEST Analysis

The Political factor is one of the major factors in the PEST Analysis. It helps in analyzing the current situation and forecasted future situations that may affect the progress of the business.

  • Economic factors in PEST Analysis

The Economic factors in PEST Analysis concern both the local and global economic scales of the business.

  • Sociological Factors in PEST Analysis

The Sociological factor in the business analysts determines how community affects the decision-making process of the company. What impacts more in this analyst more is the customer demands and popular trends which are the main criteria.

  • Technological factors in PEST Analysis

Technological factors examine the impact of technology on business. A close look at emerging technology and reliable technology helps business owners to keep up with the fast pace of advanced technological development.

  • MOST analysis

MOST stands for the Mission, Objectives, Strategy, and Tactics of a company. This business analytical tool works best for companies looking to perform internal analysis as it helps the owners be sure that they are on the right track. The Mission in MOST Business analyses determines where your business expects to reach; Objectives are the goals that will help to achieve your company’s mission; strategy tools will help your business proceed further, and finally, Tactics Determine how to perform the defined strategic plan.

  • Heptalysis

Heptalysis analysis comes in use at the business venture at the beginning of the assessment process. 

It focuses on seven fundamental elements which are

  • Market opportunity, 
  • Product or solution, 
  • Execution plan, 
  • Financial engine, 
  • Human capital,
  • Potential return, and 
  • The margin of safety.
  • De Bono’s Six Thinking Hat

De Bono’s Six Thinking Hat business strategy is used when you want some new ideas for your business. This analytical tool helps businesses gain new and different ideas during the brainstorming process and assist in examining them to know the best one to use. 

To complete De Bono’s Six Thinking Hats, there are 6 moods you should think about: 

  • Pure and logical facts,
  • Creativity, 
  • Positivity, 
  • Negativity, 
  • Emotions, and 
  • Ability to control.

CATWOE is an abbreviation for Customers, Actors, Transformation, World View, Owner, and Environmental Constraints. These business analysis tools help in quick thinking within a limited time. 

  • Microsoft Power BI

The business analytical tools Microsoft Power BI certainly is the most popular technique to use in business. Through this analysis, users can create better visualizations, interactive reports, and dashboards. Being an interactive data visualization tool, it focuses mainly on business intelligence and finding insights into the organization’s data. 

  • Moscow

Moscow business analytical tools consist of four factors: Must have, Should have, Could have, and Won’t have. Companies often depend on Moscow when they have frequent tasks coming in to handle and they need to decide which task to take up as a priority. Moreover, business owners can make intelligent decisions based on the validity of requirements for each task by listing the tasks and analyzing them. 

  • SCRS analysis

SCRS accounts as one of the most useful business analytical tools. The short form stands for strategy, current state, requirements, and solution. This method helps companies in following the order of the current state and requirements from a business strategy to look for suitable solutions.

  • VPEC-T analysis

VPEC-T analysis tools help users make decisions while examining different expectations from several opinions about a system. It stands for values, policies, events, content, and trust.


Companies depend on all of these business analytical tools to make the ultimate possible decisions for their businesses. It also helps business owners to choose between open-source and commercial business analytics solutions and tools to fulfill the requirements of the company. However, these analysis tools can become significantly handy based on business goals, type, current situation, and needs. Also, these tools can ease the decision-making process or generate a strategic marketing plan if used in the appropriate business specification. 

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